How many times have you googled a specific topic and had an article pop up on the first page that was relevant to your search?  If your a habitual googler like I am, you may have experienced this a couple times a week.  If you clicked onto the article, you would have found a one page article that addressed the specific topics that you entered into the search engine, and at the bottom of that article, you would have seen the photo of the Author and a small bio at the end that told you more about the author with a link to their website.

If the article was interesting and filled with great info, and addressed your areas of concern, providing quality information, you might have visited the Authors site and even signed up for their newsletter.  In the eyes of the readers, credibility is established on behalf of the Author who displays some level of expertise in his field with his article.  But the amazing thing is that the Author may have a fair amount of knowledge in his field, but because of a short one page article that addressed specific problems of a target audience, this Author will forever get highly targeted leads to visit his website and potentially become a client because he positioned himself as “the expert”.

If you are ready to get started on writing articles and you just don’t know where to start, I will share 5 steps to take so that you can begin to benefit from article marketing.

1. Set up an account with Ezine Articles.

2. Begin looking up valuable “keywords” that are related to your industry so that you can add them as the keyword for your articles.

3. Think about the problems that people are faced with, and provide them with a valuable solution through your article.

4. Provide valuable content that people wouldn’t normally find for FREE.

5. Give them steps, like this article “5 Steps to Article Marketing Success”

For extra assistance on getting your Article Marketing campaign going, please feel free to contact me for a consultation on Article Marketing Success!

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