Last night I hosted a webinar on one of the most important aspects of Internet Marketing…..Branding!! When I look at the various social media and video marketing sites, I see tons of people trying to push a product without any understanding of how to truly attract the right people to them to make the sale. The truth is that the majority of us start off this way, but eventually, we must re-evaluate where we are, where we want to go and what it’s going to take to get there.

The cycle of Internet Marketing begins with Branding because it establishes the focus of who you are, what you have to offer and those who want your products or information. As great as this step is, it’s often overlooked when starting to market online.

To learn how to properly brand and market yourself online, here are 5 steps that were shared in an article posted on www.brand-yourself.com that you must take to start off on the right path!

“Personal Branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.

Uncovering and pulling together all of the following components will arm you with a compelling personal brand message to anchor and weave throughout all your online and offline career marketing communications:

1. What is your vision and your purpose?<

Before clearly defining your brand, look externally at the bigger picture of your vision for the world, and then internally, at how you might help the world realize your vision.

2. What are your values and passions?

You have to know yourself and what you want and need before you can move forward. Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you. If the passions that drive you aren’t met, you probably won’t be happy.

3. What are your top goals for the next year, 2 years, and 5 years?

Work on projecting what you intend to accomplish so you can put together a strategic action plan to get there.

4. Do a self-assessment of your top brand attributes.

What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality? Here are some possibilities, but don’t limit yourself to these:

Collaborative, resourceful, flexible, forward-thinking, risk-taking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible.

5. What are your core strengths or motivated skills?

In what functions and responsibilities do you excel? What things are you the designated “go-to” person for? What would your company have a hard time replacing if you left suddenly? The possibilities are endless, but here are a few suggestions:

Identifying problems, seeing the details, leading, delegating, performing analysis, fact finding, crunching numbers, anticipating risk, motivating, mentoring, innovating, managing conflict, writing, listening, communicating.”

Over the course of the next week, we will be covering Branding Extensively, and to make sure that you don’t miss out on the in depth FREE weekly webinars, please join below!

To Your Success,

Nicole S. Cooper
“The MailBox Money Queen”
Skype: castlesbynicole
(407)844-2156

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